Brand Coaching for Customer Attention, Engagement & Loyalty
BECOME THE BRAND
they won't forget
Free BrandBase™ Scorecard
Download the single most important tool in setting your strategic brand goals and identifying prime growth opportunities.
Tired of wasting money on branding that doesn't get results?
Most brands are ignored because they focus on logos, fonts and colors. Those are important business assets, but the REAL value of your brand is its relevance to your customer and its simplicity of communicating your unique offer – why they should buy from YOU.
When you work with me, we focus on the crucial needle-movers that will get your brand traction in the market. Your customers will recognize and talk about the value that you offer and remember why you are the only choice for them.
Familiar
Your brand should appear where your customer is looking, and feel like it belongs there? Does it?
Relevant
Customer engagement begins when they see your brand as a part of their lifestyle. Do they?
Esteemed
Closely aligned with trust, brands that win are held in high regard by their customers. Is yours?
Unique
It's crucial that you stand out as unique in your market. There can be only one you! Is there?
The most decisive factor is genuine connection with your customer and real-world success for your brand
I work with clients who believe their customers should win
“A tremendous understanding of Branding, why it is important and how to implement brand strategies.”
CEO - Foresters Financial
“The perfect sounding board to confidently take your business to the next level.”
Sylvie Peltier
President, Red Letter Films
“A professional who can help us determine what we truly need and how to get there.”
Russell Evans
VP Comms, CAAT Pension Plan
Your Plan For Growing Your Brand
Schedule a Free Meeting
Meet with Iain so he can get to know you and help define where you want to go.
Get a Plan
I will create a specific brand plan to accomplish your goals.
Enjoy the Results
Win true brand loyalty and BECOME THE BRAND they won’t forget!
How can you experience brand growth and greater revenue?
The market is flooded with chaotic branding that speaks to nobody. Your ideal audience is bombarded daily with thousands of irrelevant marketing messages.
How do you break through and bring them the value that they need?
When we work together, we start by identifying the most important qualities of your brand. Then we optimize and amplify them in a way your ideal customer cannot ignore.
Your audience needs you to improve their life – let’s make your brand relevant, simple to understand and unique. Become the brand they won’t forget.